Fit Tech

Model Health Lands $1M To Turn Smartphones Into Lab-Grade Movement Analysis Tools

Model Health has raised $1M to deliver lab-grade movement analysis from smartphones, making biomechanics accessible for clinics and trainers.

man checks the Strava app on his smartphone

The Stack: How Fitness Professionals, Enthusiasts Use Tech To Stay on Track

These apps and monitoring devices are key for fitness professionals and devotees to maintain the right workout cadence.

Supafitgrow experince

5 Ways to Grow Your Gym Memberships That are Easier than You Think

Significant growth is only a few steps away with Supafitgrow’s AI-powered platform, designed to boost membership and retention

ABC Fitness Targets EMEA Growth With First-Ever Executive Hire in Region

ABC Fitness has appointed Dave Alstead as EMEA commercial director in a newly created role focused on driving growth and regional expansion.

woman checks her smartwatch

The Stack: What Tech Is in Your Gym Bag?

ATN explores the types of tech fitness industry professionals and enthusiasts are using to level up their workouts and recovery.

Evolt woman

Why Evolt Says Muscle is the New Metric in Fitness

Evolt is shifting the focus from weight loss to muscle mass in fitness and other related fields through new findings

In Top Boutique Studios, Belonging Is Part of the Workout

Today’s top boutique fitness brands are raising the bar with unforgettable experiences, inspired by the best in hospitality.

10X Health CEO Brandon Dawson

Precision or Obsolescence: 10X Health’s Brandon Dawson on the Future of Fitness

Dawson, the CEO of 10X Health, believes individualized, data-backed optimization is no longer optional for fitness professionals.

How Xplor Technologies Works With Boutique Fitness Studios To Grow Business

Michelle Van Horn of Xplor Technologies discusses the unique challenges fitness businesses face, and the role of adaptive finance solutions.

artwork for the ATN Stack article series

The Stack: How Salesforce, Oracle & Shopify are Transforming Fitness, Wellness & Spa Retailers

From agentic AI to digital storefront tools, three of the world's top software companies are helping fitness and wellness businesses level up.