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The headlines related to the fitness industry are typically dominated by new modalities, advanced equipment and flashy gadgets. But the real engine driving member acquisition and retention is often quieter, back-office endeavors.
One slow week in attendance can ripple through revenue, member retention, and growth. Studio leaders can’t afford to wait until month-end reports to react. To stay ahead of these inevitable twists and turns, companies need insight into business trends. And the sooner they see those signals, the sooner they can make the necessary adjustments.
Peloton, iFIT and the Strava-owned Runna are breaking language barriers in fitness with captions, AI coaching and multilingual features.
Apple’s latest updates to AirPods, Apple Watch and watchOS push fitness tracking into more moments of a user's day.
The redesigned dashboard aims to help fitness studios drive sales and retention through next-level data and ease of use.
Georgia-based gym brand Fitness2020 has added digital display tech from LG Electronics and strength equipment from PLAE to its facilities.
Model Health has raised $1M to deliver lab-grade movement analysis from smartphones, making biomechanics accessible for clinics and trainers.
These apps and monitoring devices are key for fitness professionals and devotees to maintain the right workout cadence.
Significant growth is only a few steps away with Supafitgrow’s AI-powered platform, designed to boost membership and retention
ABC Fitness has appointed Dave Alstead as EMEA commercial director in a newly created role focused on driving growth and regional expansion.
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