Tech How America’s Gyms & Clubs Are Embracing Next-Gen Tech Josh Liberatore October 13, 2025 Share on Facebook Share on Twitter Share via Email credit: Quality Stock Arts/shutterstock.com From membership-wide gamification challenges to VR equipment and immersive digital apps, operators are implementing technology in increasingly creative ways The “gym” has come a long… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Artificial Intelligence (AI) ATN Pro EGYM EoS Fitness Fit Tech Gyms Life Fitness VR Fitness Xpriential