Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
A new Myzone report shows that gym members across age groups are spending more time working out in lower-to-moderate intensity zones, which it calls "habit and longevity" training.
The Vitamin Shoppe's latest trend report shows consumers are increasingly demanding more science, quality and trust from supplement makers.
Fitbit data from 750 adults found that daily movement and exercise levels declined after people started taking GLP-1 weight-loss drugs.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
An ABC Fitness report indicates that gym joins declined 9% and studio joins fell 5% YoY as new members, who increasingly skew younger, seek out communal fitness opportunities.
Zenoti's new fitness consumer survey reveals a chasm between the engagement members expect from their gyms, and what they’re actually receiving.
As demand simultaneously rises for whole-foods and protein-rich offerings, premium beef brands are seizing the moment.
Spain-based Slow had attendees wear Whoop trackers, test their biomarkers and more to evaluate the effects of its four-day wellness retreat.
A new report from Garmin found not only a rise in running, but that runners are increasingly pairing their mileage with strength training.
Padel is growing in the U.S. as a premium wellness experience, a new report finds, with pickleball serving as a gateway rather than a rival.
Sign Up to Our Newsletter
