Data from Placer.ai shows New Year's gym visits are up compared to last year and have remained elevated into mid-January.
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
With the femtech market projected to hit $267 billion by 2035, menopause care, wearables and fitness partnerships are reshaping women’s health.
A survey of over 3,000 women finds widespread misinformation, shame and lack of support around six key aspects of female health.
A multiyear study suggests Apple Watch users increase their activity in January and sustain higher exercise levels into February and March.
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
Life Time’s 2026 survey shows strength training overtaking weight loss as the top health priority, while longevity shapes fitness goals.
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