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The men's health and wellness market is projected to double, reaching nearly $3 trillion by 2030, according to a new report, a proactive care shift driven by younger males
A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low
More people are treating sexual health as part of their everyday wellness routine as consumers increasingly turn to supplements for a variety of health needs
Call it the Hyrox Hook: Consumers sign up for a race, then look for a place to train. Gyms and studios that lean in are seeing results.
Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services
Though neither necessarily intends to, two wellness trends identified by VML Intelligence threaten to make the gym optional, just as new joins slow
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
New data from the Health & Fitness Association suggests that while the gym sector is still going strong, the incredible period of post-pandemic growth may be coming to an end — or at least slowing
Gym visits dipped very slightly in Q2 2026, marking the industry's first year-over-year slowdown since the post-pandemic boom. But a June rebound hints at strong momentum heading into the second half of the year
More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it's far from a given that weight-loss drugs will prove to be a net benefit for the industry
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