Connected Fitness
The Fitness & Wellness Trends To Watch in 2024
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
Tonal Rolls Out Lululemon Mirror Trade-in Program
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
Asensei Adds Cloud Coach, A Potent Tech Tool for Connected Fitness
Connected fitness companies can use Asensei's Cloud Coach to analyze workout videos, enabling form-tracking and rep-count solutions.
Peloton Hires New CMO Amid Rebrand Efforts
Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.
iFit Plans AI Coach, Touts Tech in New Brand Campaigns
Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.
Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
Aviron Embraces ‘Fitness Entertainment’ With Affordable Connected Rower
Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a retail expansion.
Peloton CEO Apologizes for Thanksgiving Ride Issues
Peloton may have broken records for its annual Thanksgiving Day live ride, but technical problems let many members down.
CEO Corner: iFIT Commercial’s Mark Watterson on the Rise of Hybrid Fitness
Watterson, who spearheaded the launch of iFIT's workout content, was tapped to lead the newly created iFIT Commercial in December 2022.
Tonal CEO Bullish on Hardware Amid Connected Fitness Woes
Krystal Zell has been at the helm of Tonal for half a year. She’s all-in on the company’s approach to digital strength training.
