JetSet Pilates Keeps Expanding, Sets New Growth Targets

The Miami-founded franchise has surpassed 400 territories sold, with its newest expansion including a three-unit deal to enter Las Vegas

Jetset Pilates is moving quickly from boutique concept to national franchise player as demand for reformer Pilates continues to rise.

The Miami-founded Pilates brand has surpassed 400 territories sold, a milestone that comes shortly after it crossed 350 territories earlier this year. The brand now has 70 studios open across the U.S., U.K. and Australia, with more than 80 additional studios expected to open in 2026. Jetset is targeting 500 territories sold and 150 studios open by the end of the year.

The momentum reflects a specific investor appetite for scalable boutique fitness models. Jetset stated its average unit volume is $1.13 million, and that eighteen of the recently sold territories were purchased by current franchise partners.

The latest milestone builds on a growth-fueled 2025 for Jetset, which opened 24 new studios across markets including Texas, Florida, Georgia, North Carolina, New Jersey, Massachusetts, Colorado and Washington, D.C. last year.

The brand also opened its Miami headquarters, home to its Instructor Training Academy, and entered 2026 with more than 270 studios open or in development. At the time, Jetset said it was focused on operational consistency, premium real estate and the right franchise partners as it looked to expand across the U.S. and internationally, including in the U.K. and Canada.

“This milestone is especially meaningful because it reflects both new franchise partner demand and continued growth from our existing owners,” said Tamara Galinsky, the founder and brand president of Jetset. “Reaching 400 territories so soon after we sold our 350th is a powerful reflection of how far Jetset has come, and we’re incredibly excited to build on this momentum as we continue expanding into new communities.”

The brand’s latest growth push includes new territories in markets such as Austin, Seattle, Charlotte, Wilmington, Tucson, Denver, Fort Collins, San Francisco, Fort Myers, Boston, Lincoln Park and the New York/New Jersey metro area.

Jetset is also entering Nevada for the first time through a three-unit agreement in Las Vegas. Husband-and-wife franchise partners Melinda Swan and David Milheim will bring the brand to the market, with the first studio targeted to open in spring 2027.

“As the first to open Jetset studios in Las Vegas, we are excited to bring this incredible health, wellness and community-building company to a dynamic market,” Swan said. “We see strong opportunity to serve our clients, create great options for our instructors, and make an overall positive impact on our neighbors.”

Jetset says five territories remain available in Nevada as it looks to build out the state.