The Pack has formalized its plans to scale through franchising, including a path that allows its concept to operate inside existing gyms.
Extraordinary Brands has acquired Basecamp Fitness, adding the HIIT franchise as its fifth brand as fitness industry consolidation continues.
ATN caught up with Orangetheory creator and co-founder Ellen Latham, and brand president Lauren Cody, to see what's next for the boutique fitness giant.
Founders from four top boutique fitness brands unpacked what it takes to win in today’s competitive landscape while staying true to brand values during an Xplor Mariana Tek panel.
Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.
Jamie Weeks breaks down which wellness concepts are getting investment and why, including the rise of Pilates and the emerging fields of brain health and unplugging.
Exclusive benchmarking data on the hot Pilates modality shows what’s giving leaders in the field a leg up on member retention.
JetSet Pilates is adding as many as 30 locations across the greater Chicago and Boston areas as it continues its nationwide expansion.
Opening in Brooklyn's Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women.
Strong Pilates continues to push into the U.S. market, announcing plans to bring eight studios to the Mid-Atlantic just a month after making its California debut.
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