SoToMethod studio
credit: SotoMethod

SotoMethod has officially begun national expansion, bringing its trademark high-intensity, low-impact workouts to Dallas, with a new studio set to open this fall.

The move is the first time Hilary Hoffman’s successful training method will expand its studio footprint beyond New York City, home to its first two locations since growing beyond its virtual on-demand origins. 

Hoffman has built a loyal following behind the trademark time-based workouts, featuring alternate 60-second isometric holds with 10 controlled dynamic movements that blends cardio and strength training, designed to fully fatigue each muscle group in a single structured session. 

The new Dallas Highland Park location is an effort to disrupt the city’s robust fitness scene filled with other boutique studios, from reformer Pilates to hot yoga. The brand revealed that many members of Soto’s On-Demand community have long requested a Dallas location, making it the natural first step outside of NYC.

“Our national expansion is driven by demand, and that demand is our community. Dallas members have shown up online for years, long before we signed a lease, and their consistency made the case for a studio before we did,” SotoMethod chief operating officer Samantha Mashaal said. “Now we’re finally giving them a place to move with us in person. We don’t pick our next markets. Our members do.”

While the brand didn’t reveal its future studio targets, Mashaal did note that the Dallas studio is just the beginning of its national expansion plans.

The new studio will be located at the Shops at Highland Park, accommodating 34 people per class.

“Soto is built on taking our clients’ time seriously,” Hoffman said. “We understand the reality of busy professionals and parents, so our job is to make the hard choice, showing up, easier through structure and predictability.”

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