Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.
Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Sign Up to Our Newsletter
