Fitness Business How Gyms Are Keeping Members After the January Rush — and Why February Matters More Kim Kisner January 27, 2026 Share on Facebook Share on Twitter Share via Email credit: Central Rock Gym ATN surveyed fitness operators and software executives on how they’re rethinking member retention strategies early in the year — and what actually works once the infamous… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Boutique Fitness Gyms Member Engagement Tools
