Fitness Business Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations Ani Freedman February 9, 2026 Share on Facebook Share on Twitter Share via Email credit: Pvolve The Jennifer Aniston-affiliated low-impact fitness concept has seen big year-over-year growth in both memberships and new locations. Pvolve’s new COO of studio development, Jesse McBain,… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro boutique finess franchise Boutique Fitness low-impact Pvolve