Fitness•Wellness Hotels & Resorts Are Getting Serious About Wellness Kim Kisner August 27, 2026 Share on Facebook Share on Twitter Share via Email From left: Lauren Pronger, Fabien Odry, Jennifer Holzworth and Andreas Caperonis (credit: Kate Jones Photo) Hospitality leaders are using wellness to drive revenue, loyalty and guest engagement, offering lessons fitness operators can apply For hospitality leaders, wellness has become a… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Equinox Hotel hospitality spa Therme Group wellness tourism