Wellness With Competitors Circling and an IPO Ahead, Whoop Angles for a New Customer Courtney Rehfeldt August 27, 2026 Share on Facebook Share on Twitter Share via Email credit: Whoop The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Wearables Whoop