Anytime Fitness
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
How Orangetheory, Anytime Fitness Are Responding to the GLP-1 Era
As more than half of GLP-1 users say medication alone isn’t enough, fitness giants Orangetheory and Anytime are adapting to a new type of member.
The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
How Health Tech Is Transforming Gyms & Clubs
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Franchise Brands Go All-In on International Expansion
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
Anytime Fitness Signs Deal To Open Gyms in Saudi Arabia
Anytime Fitness will open its first Saudi Arabia location in spring 2026, the latest move in an aggressive Middle East growth push.
Anytime Fitness Opens in Dubai, Kickstarting Middle East Expansion
Anytime Fitness is cementing its Middle East growth push with the grand opening of its first club in Dubai.
Franchisee Spotlight: Anytime Fitness, Baleo Fitness Inc
Former athletes turned business partners expanded to 70 Anytime Fitness locations, proving teamwork and shared values fuel long-term growth.
Dr. B Teams With Purpose Brands to Help Members Apply HSA/FSA Funds to Fitness
Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.
Is the Fitness Industry Seizing Its GLP-1 Opportunity?
At the ATN Summit, fitness leaders weighed how gyms can stay relevant in the GLP-1 era by focusing on accountability and long-term health.
