Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
Five Iron Golf is challenging what a fitness space can look like, opening a new members-only gym and wellness center in its Rockefeller Center location.
Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
New York City's new mayor is ramping up efforts to force gyms and health clubs to make it easier for people to cancel their memberships.
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
NASM has launched a peer-reviewed journal built for personal trainers, part of a much bigger shift happening across fitness and wellness
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.
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