Less than a year after its launch, the Sequel Brands-owned concept is accelerating growth into 2026 as demand for reformer-based workouts climbs
Pilates Addiction had a successful 2025, and it’s maintaining that growth momentum through the beginning of 2026.
The Sequel Brands-owned company ended last year with more than 200 territories sold, and less than two months into the new year, the brand has already hit 250 franchise agreements, reflecting its ongoing rapid U.S. expansion.
The boutique fitness brand’s ability to continually hit milestones signals the success of its scalable franchise growth strategy, while also reflecting the strong demand for Pilates studios across the U.S.
“At a time when consumers are prioritizing preventative health and personalized fitness experiences, boutique wellness continues to outperform traditional models,” said Pilates Addiction CEO Sarah Luna, formerly the president of Xponential Fitness and a Club Pilates exec. “Surpassing 250 licenses is an exciting milestone – but more importantly, it represents thousands of new career opportunities and a significant investment in developing highly trained Pilates professionals at scale.”
From those 250 licenses, the franchisor predicts it will generate over 2,000 new jobs in 2026, alongside a $5.25 million investment in Pilates teacher training tuition.
That investment will come through the Pilates Addiction Movement Academy, which offers comprehensive training via hands-on instruction, mentorship and ongoing professional development.
“Expertly trained educators are the heartbeat of Pilates Addiction,” said vice president of educator training, Liza Beres. “Our training goes beyond choreography – it’s rooted in biomechanics, precision, and purpose. Our team doesn’t just lead workouts; they teach clients how to move smarter and stronger for life.”
The company is also waiving its $4,000 tuition for new instructors hired into new studios opened in 2026.
The franchisor’s success is notable, after launching less than a year ago with ambitious goals for nationwide growth from the beginning.
