Fitness Business•Industry News Five Iron Golf Adds Private Gym Access to Rockefeller Center Location Ani Freedman February 23, 2026 Share on Facebook Share on Twitter Share via Email credit: Five Iron Golf Subscribe Now Log in The golf entertainment brand is giving members access to the tenants-only private fitness and wellness space, blending its trademark simulators, duckpin bowling and sports bar with strength training, mindfulness and social connection Five Iron Golf is challenging what a fitness space can look like, giving its members special access to a new tenants-only gym and wellness center inside the brand’s Rockefeller Center location at 1290 Avenue of the Americas. The concept blends the brand’s Trackman golf simulators, duckpin bowling and full-service sports bar with a fitness and wellness center all under one roof. Before diving into a round of the gamified golf experience, members can take advantage of the private wellness center through a secondary entrance located off the back of the Five Iron facility. credit: Five Iron Golf There, members will find strength and cardio equipment, free weights, recovery zones and showers, with amenities such as: Full fitness floor with cardio equipment Cable machines Squat machine Flat bench TRX system Resistance bands Stretching and mobility areas The space also incorporates a multipurpose mindfulness space designed for yoga, guided fitness, mobility, stretching and functional training. Once members wrap up their workouts, they can utilize full locker rooms, showers and towel service. credit: Five Iron Golf For Five Iron members, the facility’s hours are Monday through Friday, 7:00 AM to 3:00 PM. Five Iron’s experimental concept plays into a growing demand for gyms and fitness centers that serve as third spaces for people to socialize while prioritizing their health. A new phenomenon, “soft clubbing,” became an emerging trend of 2025, with a growing number of Gen Z and Millennials looking to connect with wellness-centric activities instead of drinking alcohol. The golf entertainment brand is giving members access to the tenants-only private fitness and wellness space, blending its trademark simulators, duckpin bowling and sports bar... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Gyms NYC