Paris Saint-Germain has partnered with AI fitness app Zing Coach to bring player-inspired workouts, leaderboards and VIP rewards to its fans.
Wearable technology, programs for adults 65 and older and exercise for weight management are among the top fitness trends identified in ACSM's 2026 report.
Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.
Wellness has long been promoted as a pursuit — something to optimize or perfect. But beem®, a new franchise concept from Sequel Brands, is turning that narrative on its head. The brand’s philosophy is simple: wellness should feel good, not like work.
Industry gears are shifting from “fit” to “well.” Members are investing more deeply in holistic wellbeing, and fitness is no longer viewed separately from mental or emotional health — the two have fully converged. As Bianca Sengos, Founder of Rainbow Sounds, puts it, “As we see and feel this shift, it seems evident that self-care...
Featuring Daddy Yankee's hit "Gasolina," Zumba’s new global campaign taps into the pull of the right beat to keep people moving longer.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
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