The TRACK at New Balance offers a 50K square-foot music venue, a sports research lab, a beer hall, and more.
The Peloton series is part of new CEO Barry McCarthy's plan to revitalize and grow the connected fitness giant's community.
The new Peloton protection plan comes just as the fitness giant updated its pricing to hopefully attract new consumers.
TeamUp studios found the donation-based classes successful both in terms of raising funds for Ukraine and as creative marketing campaigns.
The flagship NYC studio will also have a street-level retail store where Orangetheory will sell co-branded merchandise.
Dwayne Haskins was hard at work on his fitness routine during the 2020 offseason. FanDuel said he was possibly in the best shape of his career
Forty-nine percent of Millennials see an on-site gym as an essential offering by a hotel. Moreover, hotels have to consider that 50%...
Latent growth opportunities are there for fitness providers as pandemic restrictions recede and clubs return to full capacity.
For the post-pandemic fitness world, Club Industry’s The Future of Fitness panel discusses importance of communication and marketing...
BeaverFit says it will offer upgraded Eleiko equipment packages for new and existing clients in the UK and US.
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