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Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
While some boutique fitness studios are leaning into intensity, others are finding success with a “come as you are” attitude.
EoS Fitness, a high-value, low-price gym that launched in 2014, now has over one million members and is eyeing 250 locations by 2030.
GymGuyz, a fast-growing N.Y.-based personal training franchise, has added assisted stretching to its range of offerings.
From app content to fitness kits and equipment, Centr is building a health and wellness ecosystem that blends physical and digital.
Boutique fitness franchise Burn Boot Camp has secured over 545 territories and just launched its first national brand campaign.
Eleiko, a strength and conditioning equipment manufacturer, has added Marathon Fitness to its network of authorized distributors.
The luxury club operator is invested in expanding and improving its wellness programming – a strategy Life Time's CEO says is working.
F45 Training is holding an open casting call for members and trainers to become part of its elite F45 Athlete Squad.
Planet Fitness has named Craig R. Benson as interim CEO, effective immediately, following the decision to move on from longtime leader Chris Rondeau.
Gym anxiety can be daunting for the LGBTQIA+ community. Here's what personal trainers and operators should consider to create inclusion in fitness.
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