Fitness
Peloton CEO: Brand’s Success ‘Because of the Content,’ Not Bike
Peloton CEO Barry McCarthy got candid about the connected fitness company's rebrand, product recalls and more at a J.P. Morgan conference.
CrossFit Unveils Partnership With Spartan Race & Tough Mudder
Nobull CrossFit Open participants will get the opportunity to enter one of Spartan's U.S.-based events in 2023.
Coaches Corner With Carl Hardwick: How To Turn Your Passion Into a Paycheck
Being a professional fitness coach requires more than an understanding of fitness knowledge, yet hopeful coaches often overlook key areas.
Equinox Raises the Bar on Luxury With New Membership Program
The new membership program offers Equinox members access to a silver platter of perks, including helicopter rides and custom Oura Rings.
Therabody Partners With Barry’s for In-Studio Recovery
Therabody will provide recovery stations that include its Theragun PRO and WaveRoller devices in all of Barry's U.S. fitness facilities.
Hydrow Promotes CFO John Stellato to President
As president, Stellato will continue to oversee finances for Hydrow but will play a more significant part in shaping the company’s future.
CEO Corner: Nik Kish of Row House on Rowing and the Future of Fitness
Nik Kish speaks with ATN about what motivates him, why he joined Xponential Fitness and how Row House has grown to nearly 100 locations.
F45 Taps Marketing Firm Uberall To Help Franchisees With Digital Presence
Since employing the digital marketing platform, F45 Training has seen an increase in map and search impressions.
F45 Receives NYSE Non-Compliance Notice Over Low Stock Price
F45 received the notice because the average closing price of its stock was less than $1.00 over a 30-day consecutive trading period.
Peloton Announces Rebrand, Wants To Be More Than a ‘Bike Company’
Peloton wants to become the fitness company for “anyone, anywhere.” Its new app features a tiered membership structure that includes […]
