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Hydrow Promotes CFO John Stellato to President

Hydrow Promotes CFO John Stellato to President

Stellato will continue to oversee Hydrow’s finances, but will play a more significant part in shaping the company’s future growth trajectory

Hydrow has named CFO John Stellato as its new president, the Boston-based connected rowing brand announced.

Stellato joined Hydrow in May 2022 as CFO and chief investor relations officer. Before Hydrow, Stellato served as president and CEO of Loyal3, an online brokerage and investment platform. He was executive vice president of The Pritzker Organization before that.

In his new role as president, Stellato will continue to oversee Hydrow’s finances but will play a more significant part in shaping the company’s future growth trajectory, working closely with Hydrow founder and CEO Bruce Smith.

“Following a banner year complete with new product launches, exciting partnerships and onboarding new athletes to expand our industry-leading content, Hydrow is comfortably at the forefront of the connected fitness space,” Stellato told Athletech News. “I have never been more excited to be part of the Hydrow crew and I look forward to working closely with Bruce and our leadership as we take on the next phase of our growth.”

Hydrow was founded in 2017 and soared to become one of the success stories of the at-home fitness boom during the pandemic.

The company offers at-home workouts on connected fitness rowing machines that are designed to recreate the feeling of rowing on water. Users can choose from a variety of live and on-demand workouts led by rowing instructors.

credit: Hydrow

In June 2021, it was reported that Hydrow was considering going public at a valuation of over $1 billion.

Things have cooled slightly since then for the connected rowing company amid the decline in popularity of at-home fitness post-pandemic and a challenging economic economic environment for IPOs.

In August, Hydrow laid off around 70 employees in a move Smith said was done to “right-size the business.” In January, it was reported that the Boston-based company laid off another 30 workers.  

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Still, Hydrow has reasons to be optimistic about its future.

The connected fitness company has raised a total of $288 million in funding and has attracted investments from celebrity and athlete backers including Kevin Hart, Lizzo, Justin Timberlake and Aaron Rodgers. 

Recently, the company launched its Hydro Wave Rower, a more affordable, slightly scaled-down alternative to its flagship Hydrow Rower product.  The Wave Rower is currently on sale for $1,695 while the flagship Rower is selling for $1,995.

Hydrow said it chose Stellato as its new president to steer the company through the “next phase of its expansion.”

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