Athletech News' inaugural video series features key conversations with founders, CEOs and execs from the most successful brands in our space.
Wahlberg Week, F45 Training's signature workout event inspired by celebrity investor and CMO Mark Wahlberg, has officially begun.
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
New York Sports Club has opened its first location in Washington D.C. with NYSC branding, a departure from the usual "Washington Sports Clubs" moniker.
In addition to a workout series featuring Rams cheerleaders and game-day activations, the two sides will partner across the LA community.
As recovery surges, SoulBody is looking to merge fitness and well-being for guests, creating a one-stop-shop for whole body wellness.
The new round of layoffs for Lululemon Studio comes as the athleisure brand turns to Peloton for digital fitness content.
Lululemon's content deal with Peloton won't get in the way of its partnership with Xponential Fitness, the athleisure giant confirmed.
Life Time is continuing its cost-to-coast expansion, entering the highly desirable San Francisco market with a 76,000-square-foot facility.
As Barry’s looks to expand, the fitness brand is leaning into partnerships with companies in the food and wellness spaces.
Sign Up to Our Newsletter
