Aktiv founder and CEO Bryan Green believes the physical layout of the fitness floor is as important as the quality of equipment offered.
Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.
The Swoosh is continuing its push into fitness and wellness with Nike Strength, a collection of Nike-branded barbells, dumbbells and kettlebells.
With exclusive discounts, resources and networking opportunities, NASM One is the "ultimate toolbox" for FitPros, the organization believes.
F45 Training, the Mark Wahlberg-backed fitness franchise, is encouraging members to grab a free Whoop 4.0 band and join its 45-day challenge
With Americans vacationing in greater numbers, Crunch Fitness has launched a special travel workout series on Crunch+, its digital platform.
Diversifying is a smart strategy for fitness and wellness businesses, but expanding isn’t without its potential pitfalls.
While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.
The deal puts 63 health clubs under the In-Shape Family Fitness umbrella throughout the Golden State.
If you’re a fitness coach who wants more clients, casting too wide a net is a recipe for failure. Instead, opt for a more targeted approach.
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