Fitness
How Physique 57 Built a Barre Empire, Then Took It Online
Physique 57’s pandemic pivot was a continuation of how Jennifer Maanavi and Tanya Becker have been doing business since 2005.
True Fitness Revamps Sales Leadership Structure
True Fitness says the changes are in response to evolving customer needs and are meant to streamline its sales operations.
Perspire Sauna Studio Plans Large-Scale Expansion in Texas
The Texas expansion is part of a push by Perspire to bring its infrared sauna studios to major markets throughout the U.S.
Life Time at Penn 1 Opens With Boutique Studios & Recovery Focus
In early 2024, Life Time will add to the New York City facility with seven indoor pickleball courts and small group spaces.
Pvolve, Jennifer Aniston Focus on ‘Strength’ in Debut Ad Campaign
Pvolve launched its first global ad campaign featuring actress and producer Jennifer Aniston, who recently signed on as a brand partner.
EoS Fitness Nears 10th Florida Location as Low-Cost Gym Expands
Despite a low monthly cost, EoS Fitness facilities boast amenities like Hyperice massagers, infrared saunas and EGYM equipment.
Coaches Corner With Carl Hardwick: How To Assess Your Clients
Rather than guessing, here’s a four-part assessment system every fitness coach can use to set each client up for success.
Peloton Launches B2B Service, Eyes Hospitality & Corporate Wellness
As Peloton pushes to be more than an at-home fitness company, it's looking to meet consumers on vacation or at work.
Crunch Fitness CEO on Franchise Growth, Real Estate ‘Opportunity’ for Gyms
Jim Rowley of Crunch sheds light on the gym chain's differentiating features, impressive franchise growth and future plans.
D1 Training Triples Franchise Footprint, Eyes Youth Sports Market
D1 training announced 30 new signed franchise agreements as it eyes a milestone 100th opening scheduled for later this year.
