Fitness
Nike To Open Group Fitness Studios in LA, Other Locations
The first Nike Studio will open this year in West Hollywood with additional group fitness locations planned in LA and other parts of the U.S.
Self Esteem Brands Breaks Growth Records as Anytime Fitness, Basecamp Expand
Among its successes, Anytime Fitness has seen strong growth in same-store sales across franchise locations and bookings for group training.
Nautilus Overhauls BowFlex Brand, Teases New Products
BowFlex is targeting younger consumers with colorful new branding and a new message, "Move to What Matters to You."
Coaches Corner With Carl Hardwick: Why Easy Aerobic Work Is Essential
Love it or hate it, easy aerobic work, or cardio, is essential for health and longevity. Here’s a progressive approach to programming it.
Body20 Opens More Studios as EMS Workouts Gain Traction
The Body20 biohacking approach of 20-minute electrical muscle stimulation workouts is striking a chord with franchisees across the country.
How the Top Crunch Fitness Franchisee Uses Group Fitness To Fuel Expansion
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes
With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.
Gyms Can Benefit From the Rise of Group Boxing, VSL Fighting Equipment CEO Says
VSL CEO Jim McClafferty talks to Athletech News about the popularity of boxing and his advice to fitness franchises and gyms.
Rumble Boxing Continues Summer of Fun With ’90s-Era Block Party
Rumble is going back in time as it promotes its 45-minute, 10-round boxing, strength and conditioning group workouts.
Xponential Sees Several Brands Recognized as Top Franchises
Xponential Fitness' Pilates, Barre, stretching and yoga brands all scored as the best franchise model in their respective modalities.
