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Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios.
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
Famous trainers and top brands in sports tech, fitness equipment, wellness and more will gather World Sports Istanbul 2024.
Endearingly dubbed “Pilates on steroids” by some fans on social media, Solidcore is planning to have 250 studios opened by 2028.
Fitness coaches don’t need to have the strongest squat or the leanest physique, but they should practice certain daily behaviors.
Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.
TRX is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom Suspension Trainers for both franchises.
Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.
Invented by a gym owner, Hyperwear checks all the boxes when it comes to fitness facility product selection.
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