Amped Fitness Launches Luxury Gym With Classic Florida Architecture
Fountains, statues and an espresso bar await members at Amped’s Signature location, a departure from the gym chain’s normal HVLP offerings
Amped Fitness, an amenity-reach high-value, low-price (HVLP) gym chain, is opening a West Palm Beach location this month with a premium feel that honors the vibrant arts scene for which the Florida city is known.
A departure from its traditional HVLP gym model, Amped’s new West Palm Beach club is a ‘Signature’ location, drawing upon design inspiration from the late Addison Mizner, a well-known Florida architect who designed Mediterranean Revival-style villas and mansions for the wealthy in the 1920s. Infusing Mizner’s vibe into the new West Palm Beach club has resulted in a “never-before-seen” luxury fitness oasis, according to Amped Fitness.
Amped has been teasing the upcoming WPB location on social media, giving a sneak peek at the luxurious aesthetic — dimly-lit fountains, chandeliers, art deco mirrors and what appears to be a statue of Poseidon.
The West Palm Beach club offers two membership tiers ($110/month or $130/month during pre-sale, moving to $130/month and $150/month after opening) along with 24/7 member-only access, cardio and strength equipment, an executive lounge and espresso bar, a therapeutic spa and towel service, hot and cold water therapy plunge, group classes, spin, pickleball and childcare.
Amped Fitness is hosting a celebratory grand opening art gala on April 26th for its preferred members ahead of its official April 29th opening.
Aside from its swanky new club for West Palm Beach locals, Amped is expanding its gym footprint beyond its locations in Florida and Alabama, with plans to open its first club in the Dallas-Fort Worth metro area later this year. Amped also welcomed its first franchise partners, who will open clubs in the Indianapolis area.
The fitness franchise has also rolled out the first of its ‘Sapphire’ locations in Fort Lauderdale, one of five Amped Fitness clubs in southern Florida designed to offer “exclusivity and intention.” Sapphire clubs feature a strict 18-and-over age requirement for guests and equipment from Core, Amped, Prime, Total Gym and Booty Builder.
