Fitness
Coaches Corner With Carl Hardwick: How To Build Stronger Coach-Client Relationships
As fitness coaches, our impact hinges on the relationships we cultivate with our clients. Here are four helpful frameworks.
iFit Bolsters Freemotion Team With Executive Appointments
Freemotion, iFit’s commercial division, has named two industry experts to leadership roles as it eyes international expansion.
From ‘Babe Caves’ to Hyperice: Amped Fitness Rolls Out VIP Member Perks
Amped Fitness, a low-cost gym chain, offers seemingly endless boutique-style amenities for its top membership tier.
Can JetSet Pilates Become the Next Big Boutique Fitness Franchise?
Fresh off a spate of newly signed franchise agreements, JetSet Pilates projects triple-digit unit numbers by 2025.
CEO Corner: Gregory Breitbart on Body20’s Franchise Success
Scaling Body20 has been highly challenging, but CEO Gregory Breitbart is motivated by a desire to deliver for franchisees and members.
How Physique 57 Built a Barre Empire, Then Took It Online
Physique 57’s pandemic pivot was a continuation of how Jennifer Maanavi and Tanya Becker have been doing business since 2005.
True Fitness Revamps Sales Leadership Structure
True Fitness says the changes are in response to evolving customer needs and are meant to streamline its sales operations.
Perspire Sauna Studio Plans Large-Scale Expansion in Texas
The Texas expansion is part of a push by Perspire to bring its infrared sauna studios to major markets throughout the U.S.
Life Time at Penn 1 Opens With Boutique Studios & Recovery Focus
In early 2024, Life Time will add to the New York City facility with seven indoor pickleball courts and small group spaces.
Pvolve, Jennifer Aniston Focus on ‘Strength’ in Debut Ad Campaign
Pvolve launched its first global ad campaign featuring actress and producer Jennifer Aniston, who recently signed on as a brand partner.
