Fitness
Xponential Taps Gary Vaynerchuk’s Media Agency, Links With Gympass
Vaynerchuk's VaynerMedia will lead Xponential's marketing and content efforts across its ten boutique fitness brands.
More Than Two Decades On, Zumba Continues To Innovate & Inspire
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
The Pros & Cons of Evidence-Based Fitness Coaching
Evidence-based coaching has shifted the direction of fitness over the past few decades, but a more nuanced approach may work best.
UBX Brings Boxing Concept to Japan, Eyes More Growth
The rapidly expanding UBX Boxing + Strength says it will open a minimum of 145 locations in Japan over the next ten years.
EoS Fitness Adds Power Plate Recovery Tech to its Gyms
Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.
A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training
OutFit Training offers interval strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors.
Stretch Zone Continues To Expand as Assisted Stretching Booms
The stretch therapy franchise has opened 100 new locations over the past year as wellness enthusiasts seek assisted stretching services.
Planet Fitness Expands Higher-Priced Membership Option, Per Report
This summer, Planet Fitness began testing a "White Card" $15/month membership without a commitment in addition its normal $10/month plan.
Amped Fitness Expands to Indiana in First Franchise Deal
Amped Fitness has welcomed its first franchise partners after opening its high-value, low-cost fitness concept to franchise opportunities in May.
CEO Corner: Andrew Sugerman on Centr’s Push Into Fitness Equipment
Centr will sell physical equipment along with digital content, but Sugerman says it's not a connected fitness company.
