Fitness
Pvolve, Franchisees Have Big Plans for NYC Expansion
Pvolve is coming to the Upper East Side in 2024, but that could be just the beginning for the functional fitness brand.
Tonal Eyes New Consumers With Best Buy Deal
Smart home gym maker Tonal already has an in-store deal with Nordstrom, but Best Buy should expose the brand to an even wider audience.
CEO Corner: iFIT Commercial’s Mark Watterson on the Rise of Hybrid Fitness
Watterson, who spearheaded the launch of iFIT's workout content, was tapped to lead the newly created iFIT Commercial in December 2022.
3 Reasons To Do Aerobic Training Over Mindless Cardio
Switch to from traditional cardio to intentional aerobic work to build your base, increase your VO2 max and enhance your overall health.
Trainer Talks: Matt Wright on the Power of Community-Centric Fitness
Matt Wright advocates for not leaving anyone behind at the gym. This approach not only fosters inclusion, it leads to more revenue.
Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness
The Movement Club, a fitness platform and app founded by "Dancing With The Stars" pro Lindsay Arnold, continues to make waves.
Industry Leaders, Top Brands To Gather at Strong New York Fitness Expo
The 7th annual event will take place on Saturday, November 18th, featuring keynote speakers, workout sessions and recovery experiences
MADabolic Is Growing Fast Amid Fresh Approach to Fitness & Franchising
MADabolic’s industry-disrupting approach to strength training and franchising was on full display at its recent owner's conference.
ISSA Adds 1st Phorm as Official Supplement Partner
ISSA members will enjoy exclusive access to discounts and special offers on 1st Phorm products, among other benefits.
UBX Is Latest Boutique Fitness Brand To Offer 24-Hour Access
UBX, a fast-growing Australian boxing franchise, has adopted a 24/7 model where members are self-directed using screens.
