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Executive moves is ATN’s weekly roundup up of the key industry personnel changes.
Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event.
DISRUPT delivers the unique insights and industry-defining coverage provided by Athletech News in a brand new format
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
The Xponential Fitness-owned barre brand is relaunching its Reform class, looking to get in on the Pilates craze.
As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
Club Athletic, formerly The Athletic Clubs, is rebranding as it expands beyond New York to Chicago, Washington, D.C. and additional markets.
ISSA has announced the Menopause Coach Certification for personal trainers, group fitness instructors, nutrition coaches and other fit pros.
Pilates Addiction, owned by Sequel Brands, is gearing up to build a robust footprint across the U.S., with locations set to open from New Jersey to Tennessee.
Carbon Performance is using its Charlotte opening as the launch point for a national push, with a Midwest and Southwest entry planned.
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