WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.
ABC Fitness has launched ABC Trainerize Business, an all-in-one app for trainers that combines booking, payments, referrals and coaching.
Influencers can be highly lucrative for fitness brands, but there are important legal and business considerations to keep in mind.
How Xivic enables clubs to reduce risk, increase ROI and scale with confidence.
For fitness facilities, staffers are your frontline soldiers for success. But they need the proper onboarding and ongoing support.
Some of the Big Apple's top independent gyms and studios are throwing their support behind a new campaign: "Gym Loyalty Month."
Life Time is launching its most exclusive concept yet: LT High Performance, a $550/month high-performance club opening in Manhattan this fall.
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
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