Fitness Business ATN Week in Review: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars Josh Liberatore Published: April 10, 2026 Share on Facebook Share on Twitter Share via Email credit: Gold's Gym Nepal on Unsplash This week, we break down new data showing that members spend more time inside gyms than ever before, as well as why there’s reason to… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro ATN Weekly Gyms Health & Fitness Association Longevity Member Engagement Tools