Fitness Business ATN Week in Review: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars Josh Liberatore April 10, 2026 Share on Facebook Share on Twitter Share via Email credit: Gold's Gym Nepal on Unsplash This week, we break down new data showing that members spend more time inside gyms than ever before, as well as why there’s reason to… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro ATN Weekly Gyms Health & Fitness Association Longevity Member Engagement Tools
