Applications Are Open: 2026 Power Player Awards
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Europe's largest industry trade show featured nearly 200,000 attendees and the biggest brands across fitness, wellness and longevity.
The most valuable fitness facilities today are defined as much by what happens between visits as what happens inside their walls.
Club Pilates has signed its largest multi-unit deal in Xponential Fitness history and announced a new MFA in the Philippines.
“Ask any multi-location operator how many new members they signed last month and you'll get a number instantly. Ask how many members haven't checked in for three weeks, and the answer is usually a shrug. That gap is where most of the revenue opportunity is hiding,” Daniel Wischer, SVP Global Enterprise Solutions at PerfectGym.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
Whether you’re driving gym memberships or selling supplements online, these five missteps—from flawed attribution to weak creative—are quietly eroding margins and limiting growth
When it comes to HIIT, it’s not about getting people in the door, it’s about getting them to come back. And not just one time, either.
Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.
Gym operator Basic-Fit has suffered a data breach involving around 1 million members with 200,000 in the Netherlands alone, a company spokesperson said on Monday. Basic-Fit owns gyms serving over 4.5 million customers across six European countries.
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
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