Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Five questions every operator should be asking any music or licensing partner —before they sign a deal.
The front desk has long served as the central point of connection inside a fitness facility. For years, it has been where questions are answered, memberships are sold and relationships begin.
As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers.
Recovery and longevity have become major priorities for today’s wellness consumers, reshaping both fitness habits and the kinds of businesses entrepreneurs are building around them.
U.K. gyms are turning screen fatigue into a selling point, with top operators like PureGym and Fitness First innovating to keep members off their phones.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
Padel is growing in the U.S. as a premium wellness experience, a new report finds, with pickleball serving as a gateway rather than a rival.
Australian company Viva Leisure is expanding its fitness portfolio with the low-cost option, aiming to fill the gap of affordable gym memberships.
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
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