Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
D1 Training’s holistic approach prepares kids to thrive inside and outside athletics with purpose-built programming
Consumer expectations are shifting fast. Today’s members want experiences that are more personal, connected and holistic, and operators across the fitness and wellness spectrum are racing to keep up.
CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network
Lockers aren’t the first thing you think of when designing a gym. But they might be the first — and last — thing your members touch and remember.
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
U.K.-based Energie Fitness is changing things up for the new year, including a new logo, expanded class offerings and digital upgrades.
Many franchise operators work to drive growth by focusing on acquisition — signing up new members, opening new locations and expanding market share. But in today’s saturated fitness landscape, the real growth engine includes a focus on retention.
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
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