Fitness Business ATN Week in Review: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness Josh Liberatore April 3, 2026 Share on Facebook Share on Twitter Share via Email credit: Nike This week, we break down Nike’s shocking decision to shutter all of its boutique fitness studios, as well as what’s… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro FitLab Nike Wearables Whoop