At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.
Michelle Van Horn of Xplor Technologies discusses the unique challenges fitness businesses face, and the role of adaptive finance solutions.
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.
MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.
Facilities are seeing stronger engagement, premium upgrades and real health outcomes with innovative recovery technology.
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
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