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As the fitness industry doubles down on longevity, new research reveals older adults are abandoning the workouts they need most.
Bilt's new Mindbody integration allows users to earn rewards for booking fitness classes at more than 7,000 studios nationwide.
The assemblage of boutique fitness brands believes Pilates and strength training are a match made in heaven
Easy Mile Fitness, a top Planet Fitness franchisee, is doubling down on its Pacific Northwest presence, adding new gyms and updating current facilities in Oregon.
The Australian-inspired HIIT brand is prioritizing Texas, Florida, Arizona, Tennessee and Illinois as it looks to grow from 11 studios to 15 by year-end.
Independent reviewers evaluated strength equipment across 10 training categories, recognizing brands like Prime, Gymleco, Technogym and SportsArt.
FIT House of Brands’ Pilates-yoga-toning concept has officially reached 100 locations globally.
Australian company Viva Leisure is expanding its fitness portfolio with the low-cost option, aiming to fill the gap of affordable gym memberships.
The telehealth company has added Flo Health, MyFitnessPal, Ladder, Dexcom, iFIT and more to its subscriber benefits program as it doubles down on holistic wellness and GLP-1 support
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
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