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Co-founder Jake Irion spoke to ATN about what sets the Pilates franchise apart in a saturated market, as the brand targets even more growth in the years ahead
Survey data from Zappos reveals the brands dominating runners' attention, how run clubs are influencing purchasing decisions and the footwear trends defining the category's future
The combat fitness franchise is bringing its new stand-alone Brazilian Jiu-Jitsu concept to New York City through a partnership with Jiu Livre
Tonal is offering its smart strength machines for a monthly fee instead of an upfront purchase, a pivot toward affordability under Todd Bartee, a former private equity partner
Almost 3,000 racers from 752 gyms and 23 countries competed at Deka Manchester, the latest sign that the Hyrox-driven rise of fitness racing is a worldwide phenomenon
As is often the case, Equinox gets people talking. Its AI-focused ad campaign — launched in January — is still doing so months later, this time over a pulled image that critics said depicted stereotypes about Asian women
Billy Blanks' Tae Bo — a workout blending martial arts and dance — is gaining traction among fitness enthusiasts young and old
The Dallas-based strength chain, backed by former Planet Fitness CEO Chris Rondeau, is breaking ground in Illinois and Arizona as it moves beyond its home market
The Australia-founded fitness franchise says the U.S. has become its top-performing market as it plans to enter NYC, Boston and more top American cities
The equipment brand can now prescribe workouts and meet demands at a more refined level than ever
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