Fitness

men and women try different fitness and recovery conepts

Fitura, a Franchising Platform for Padel, Pilates & Recovery, Launches With $20M Valuation

Fitura Brands, backed by founder and CEO James Hurlock, raised an initial financing round at a $20 million pre-money valuation.

Merrithew Pilates reformers

Life Fitness, Merrithew Strike Exclusive Pilates Distribution Deal

The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.

Exterior of a VillaSport Fitness club with the brand’s signage visible above the entrance on a sunny day.

Villa Sport Deepens Houston Push With Memorial Athletic Club Acquisition

Villa Sport now operates four health clubs and fitness facilities in Houston and 19 overall, with a significant presence in the western U.S.

HiReformance Institute class

ClassPass Unveils Top Gyms, Studios & Fitness Instructors

ClassPass has revealed the winners of its Best of ClassPass 2025 Awards, highlighting top boutique studios, instructors, gyms and wellness businesses.

We Tried Cross-Country Skiing-Inspired Workouts from Denmark at Nrthrn Strong’s First U.S. Studio

The Copenhagen-born fitness studio has opened its first U.S. outpost – here's what it's like trying the cross-country skiing-inspired workouts in NYC.

Interior shot of people doing yoga at Yoga Joint under blue lights.

Former Barry’s Exec Has Big Plans for Yoga Joint

Former Barry's exec Adam Shane is bringing Yoga Joint's infrared heated strength-and-yoga concept to New York City, with 15 locations planned.

Kane Revive OB slip-on shoes

Kane’s Newest Shoe Lets Eco-Conscious Athletes Slip Easier Into Recovery Mode

The NFL-loved recovery footwear brand has debuted a new open-back style of its bestselling bio-based foam shoes.

Adidas-Affiliated ATHX Expands to US Market With Miami Fitness Competition

The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.

SLT Looks To Acquire Pilates Studios in Nationwide Expansion Push

Backed by a new multimillion-dollar investment, SLT plans to acquire select reformer-based Pilates studios across the U.S.

Lekfit Launches Rebounder Certification for Instructors, Studios

Lekfit is launching its first-ever Rebounder Certification Program, opening its cult fitness method to select instructors and studios.