Fitness

Genesis Health Clubs Acquires Nine Fitness Clubs, Enters New Mexico Market

Genesis Health Clubs has acquired nine Wellbridge clubs across Colorado and New Mexico, continuing a multi-year expansion run.

woman dances in a Zumba commercial

Zumba Turns 25 With Times Square Celebration on International Day of Dance

Zumba celebrates its 25th anniversary with a free, high-energy dance fitness event in Times Square on April 29.

Home Fitness to Dominate $18.4B Equipment Market Through 2033, Per Report

Home fitness consumers will drive the $18.4 billion global fitness equipment market through 2033, per a new Allied Market Research report.

Life Time Scales SpiroFit VO₂ Max Testing to North American Clubs

Life Time is rolling out SpiroFit VO₂ max and metabolic testing across its North American clubs following a pilot.

Hyrox teams with Les Mills

Hyrox Adds Les Mills as Official Group Training Program Partner

Hyrox is adding Les Mills as official group training program partner. The fitness brands are uniting to highlight community and build exclusive training programs.

whoops blood

Whoop Continues Targeted Blood Testing Push With New Specialized Panels

Whoop's $299 blood-testing panels deepen the company's push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care.

Kylian_Mbappe_Fairmont_Hotels

Fairmont Hotels & Resorts Taps Kylian Mbappé in Global Wellness Push

Fairmont Hotels & Resorts is rolling out immersive, property-specific wellness experiences and has tapped French soccer player Kylian Mbappé to draw attention to its “Wellness Without Walls” campaign.

Crunch Fitness

Crunch Gyms Lean Into Hybrid Competitions

Major franchisee CR Fitness Holdings is launching a competitive challenge, encouraging teamwork and engagement amid growing demand for social fitness

people do the SkiErg at a Hyrox event

Amazfit Named Exclusive Wearables Partner of Hyrox in Multi-Year Global Deal

Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.

Myzone Unveils Latest Device With Enhanced Versatility, Tech Upgrades

Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0.