Fitness
Planet Fitness Taps Joe Jonas for New Year’s Social Media Content
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Taylor Swift-Inspired Fitness Class Tops Charts, Plans Tour
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
Australia Joins Global Pushback Over Gym Membership Cancellations
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
24 Hour Fitness Highlights Facility Upgrades in New Campaign
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Last Call: The Best FSA-Eligible Fitness & Wellness Essentials to Buy Before Funds Expire
Most Flexible Spending Account funds expire on December 31 – and you can spend your pre-tax dollars on gear from Therabody, Higherdose and more.
SotoMethod To Open in NYC’s Upper East Side, Continuing In-Person Expansion
SotoMethod is expanding its New York City presence with a new Upper East Side studio slated to open in Spring 2026.
Fitness Levels Fall Off After Age 35, Long-Term Study Finds
A decades-long study shows physical performance begins deteriorating after 35, regardless of training history. However, regular exercise can help.
New York Governor Vetoes Bill That Would’ve Impacted Fitness Tech, Wearables
The Health & Fitness Association opposed the New York Health Information Privacy Act, which it claims would've harmed fitness companies.
The Biggest Celebrity Fitness & Wellness Deals of 2025
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
Natural Pilates Is Coming to Upper West Side, Flatiron in NYC
The Los Angeles–based Natural Pilates will soon have four studios in New York City as it continues to expand nationwide.
