Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
From workout energy to brand identity, the music playing throughout a gym can have a bigger impact on the member experience than operators realize
The deal effectively sees Hyrox embed itself deeper into the American fitness industry, staging a race in conjunction with the industry's biggest annual trade show
Former Pizza Hut and Wendy's executive Carl Loredo succeeds Lauren Cody at OTF as gyms and fitness studios continue to recruit leaders from the restaurant business
The Extraordinary Brands-owned concept is growing across several U.S. markets following a rebrand and a broader push to strengthen franchisee operations
The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint
Playlist is reimagining the role of the fitness website by connecting discovery, booking and operations.
The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform
The infrared fitness franchise has added 100 locations since hitting 800 late last year and now serves more than 400,000 members globally
New data paints a bullish picture for the global fitness market, with most operators reporting strong growth while eyeing new markets, partnerships and revenue streams
Peloton is pairing its first foldable treadmill with a new campaign centered on joy and emotional release as the connected fitness company makes a broader push into running
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