Fitness
Fitura, a Franchising Platform for Padel, Pilates & Recovery, Launches With $20M Valuation
Fitura Brands, backed by founder and CEO James Hurlock, raised an initial financing round at a $20 million pre-money valuation.
Life Fitness, Merrithew Strike Exclusive Pilates Distribution Deal
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
Villa Sport Deepens Houston Push With Memorial Athletic Club Acquisition
Villa Sport now operates four health clubs and fitness facilities in Houston and 19 overall, with a significant presence in the western U.S.
ClassPass Unveils Top Gyms, Studios & Fitness Instructors
ClassPass has revealed the winners of its Best of ClassPass 2025 Awards, highlighting top boutique studios, instructors, gyms and wellness businesses.
We Tried Cross-Country Skiing-Inspired Workouts from Denmark at Nrthrn Strong’s First U.S. Studio
The Copenhagen-born fitness studio has opened its first U.S. outpost – here's what it's like trying the cross-country skiing-inspired workouts in NYC.
Former Barry’s Exec Has Big Plans for Yoga Joint
Former Barry's exec Adam Shane is bringing Yoga Joint's infrared heated strength-and-yoga concept to New York City, with 15 locations planned.
Kane’s Newest Shoe Lets Eco-Conscious Athletes Slip Easier Into Recovery Mode
The NFL-loved recovery footwear brand has debuted a new open-back style of its bestselling bio-based foam shoes.
Adidas-Affiliated ATHX Expands to US Market With Miami Fitness Competition
The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.
SLT Looks To Acquire Pilates Studios in Nationwide Expansion Push
Backed by a new multimillion-dollar investment, SLT plans to acquire select reformer-based Pilates studios across the U.S.
Lekfit Launches Rebounder Certification for Instructors, Studios
Lekfit is launching its first-ever Rebounder Certification Program, opening its cult fitness method to select instructors and studios.
