Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The low-price gym giant, which has struggled to maintain its spot as top dog in the HVLP category it helped pioneer, is rolling out a refreshed look and app redesign
No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers
The water-filled punching bag brand is expanding its retail reach as boxing-inspired workouts gain traction beyond traditional combat sports gyms
Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with Your Reformer
Powr-Zone gives fitness operators and consumers a place to try SportsArt equipment while doubling as a programming and product-development hub
The 24/7 gym chain is reaping the rewards of positioning itself between HVLPs and luxury brands with a value-oriented price point and premium offerings
Shop the best Labor Day fitness sales ahead of the long weekend. Save on top picks from Amazon, Alo Yoga, Pvolve, and more.
A Facebook Marketplace challenger, Commonplace handles delivery, payments and warranties on bulky secondhand gear. Some of its most interesting users aren't households clearing out a garage — they're gyms and studios
A new Feed.fm-powered workout station brings music from Hopeless Record acts including All Time Low. Kendall Toole's NKO Club, Echelon and other fitness platforms are already signed up
As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their own
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