Pure Barre brought together 7,000 participants both in-person and virtually, including an NYC event, to celebrate its 25th anniversary.
The fitness industry is running the same playbook every brand that has already been sued has been running, with the same misunderstanding underneath it.
Fitbit data from 750 adults found that daily movement and exercise levels declined after people started taking GLP-1 weight-loss drugs.
Les Mills Sr. created one of the fitness industry's most iconic brands, popularizing energetic group fitness formats around the world.
Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook
AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences.
We've rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more.
We've rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more.
SotoMethod, a popular on-demand workout, is steadily growing its brick-and-mortar footprint, adding a Dallas location to its two NYC studios
Mom-and-pop fitness brands may have mixed feelings about booking platforms, but a new survey suggests they can pay off.
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