Finance

Meta acquires Within, makers of Supernatural

Meta to Acquire Within, a VR Company

Meta says popular & other-worldly fitness app Supernatural, developed by Within, will work independently & create additional VR experiences.

THEMAGIC5 swimming goggles bidding war news

Breaking: THEMAGIC5 Swimming Goggles Create Bidding War on Shark Tank

Rasmus Barfred, one of the founders of THEMAGIC5, told Athletech News the Shark Tank experience was 'super overwhelming, but in a good way.'

Nautilus-CEO-Jim-Barr-exclusive

Nautilus Adds Two Experts to Board; CEO Jim Barr Says They Bring Key Omnichannel & Digital Expertise

Speaking exclusively with Athletech News, Nautilus CEO Jim Barr said, '...[digital & omnichannel] ]are two key components of [company's]...

vita-coco-ipo-news

Vita Coco Hits Wall Street with IPO

Vita Coco had early big-name investors like Madonna, Matthew McConaughey, and Demi Moore, as coconut beverages became a health trend.

equinox-ipo-rumor-news

Equinox IPO: Fitness Company Rumored to Go Public

Equinox, which operates SoulCycle, Rumble, and Blink Fitness, is reportedly in talks for IPO via a merger with Ares Acquisition Corporation.

Body Fit Training bought by Exponential Fitness

Body Fit Training is Now Owned by Xponential Fitness

In 2020, Body Fit Training received The Asia-Pacific Franchise of the Year Award, which celebrated its business growth during the lockdown.

mindbody-classpass-acquisition-news

Mindbody Acquiring ClassPass

Mindbody CEO Josh McCarter told Athletech News, 'By joining forces, Mindbody and ClassPass will power a new era by making wellness...

LeBron-James-Tonal-Partnership-News

LeBron James Joins Tonal as Investor & Brand Partner

With LeBron James newly on board, some speculate that Tonal, with edge over Mirror, may head to Wall Street with an IPO.

https://athletechnews.com/wp-content/uploads/2021/10/Frame-Fitness.jpeg

Will Frame Fitness Become the Peloton of Pilates?

Frame Fitness will be the first to provide an at-home, digitally connected reformer, complete with an immersive experience with instructors.

ifit-ipo-postponed-news

iFIT IPO Put on Hold

iFIT cites rough waters in the market for putting its IPO on hold. The company notes pause is fluid, and it'll continue to assess market.