Centr, which was founded in 2019 by Chris Hemsworth, and Inspire will expand Centr’s subscriber base and Inspire’s retail footprint
The private investment firm specializes in the consumer tech sector. The deal’s financial terms have not been disclosed.
Centr, which was founded in 2019 by Chris Hemsworth, provides fitness, nutrition, and mindfulness programs to over 200,000 global subscribers. Centr features a subscription app for its users, which offers daily planners, workout programs, meal plans, and meditations.
Both companies will be merged under Centr LLC, with Hemsworth remaining heavily involved in Centr. The Australian actor is the combined company’s second largest shareholder.
The combined company is valued at over $200 million.
Centr LLC will be led by Scott Dickey, Chairman, and Jeff Laborde, President of Inspire.
“Centr was created to provide people with carefully curated and integrated fitness, nutrition, and mindfulness programs, guiding beginners and more experienced users in achieving their unique health and fitness goals. I look forward to partnering with HighPost and Inspire to continue the success of Centr, inspire people to lead healthier and more active lives, and increase our strong subscriber base worldwide by developing outstanding new content and expanding our offerings,” Hemsworth stated.
David Moross, Co-Founder, Chairman, and Chief Executive Officer of HighPost Capital, described the new investments as an exciting endeavor, calling the combination of Centr and Inspire Fitness an appealing opportunity to create a best-in-class fitness platform for health and wellness enthusiasts.
“For nearly two decades, Inspire Fitness has set the standard for developing innovative, high quality fitness equipment at compelling price points. We look forward to providing the strategic and capital support to further grow Centr’s subscriber base, expand the Inspire retail distribution footprint, and build a robust fitness brand with multiple levers for growth in a resilient and expanding sector,” Moross said in a statement.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.