New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
While masking up and washing hands remain top ways to prevent illnesses, immune-boosting vitamins offer an extra guard.
Founded in 2017, Lemon Perfect got a huge boost in popularity in 2020 when Beyoncé’ posted a photo on Instagram with a company drink in it.
The fully electric Turo SK8 is built specifically to handle ice resurfacing in smaller, backyard rinks. It can now be booked on Turo.
Fashion brands that have opened standalone gyms include Aviator Nation, Revolve, Hermès, and Alo Yoga. More are likely to follow suit.
Barry’s Los Angeles Chief Instructor Erick Wilson speaks with Athletech News about why the training approach is unique, his favorite apparel
Community Gyms Coalition's Fitness is Essential campaign will educate Americans about the positive impacts of physical and mental well-being.
Walla president and co-founder Laura Munkholm speaks with Athletech News a second time about her studio software company.
Nix Hydration Biosensor is a single-use patch with a 36-hour life. It sticks onto the surface of the skin with kinesiology tape.
The first and only FDA-cleared full-body EMS workout, Katalyst is best for anyone who loves a fitness challenge, but is short on time.
In our Apple Watch Ultra Review, we talk about pros like size, Action Button, better GPS, second speaker, & more, with cons also mentioned.
Sign Up to Our Newsletter
