Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The eight new product launches & growth equity round make just the latest in what has been an impressive and innovative year for Therabody.
Pyvot founder and CEO Adam Levinsohn told Athletech News, 'It took three years to perfect its weight distribution.'
At the Remedy Place NYC, you will find functional medicine, chiropractic movement, and acupuncture and cupping 'remedies.'
Athletech News speaks with new Centr by Chris Hemsworth CEO Andrew Sugerman, a former Disney exec, about his background & plans for the firm.
Athletech News speaks with former TRX CEO Randy Hetrick and present CEO Jack Daly about the future of the company and the industry.
Spren (formerly Elite HRV) was founded in 2014 by Jason Moore, an energy & sensor industry professional and a fitness instructor.
With a focus on stress reduction, recovery, & fun, Mindbody’s 2022 trends demonstrate an evolution towards holistic wellness.
SwingVision has expanded in scope since it was launched in 2019 for 18-55 year old tennis players competing in at least one match every week.
After leading TRX for 15 years, Randy Hetrick had sold a controlling interest & founded OutFit. He brings about the company's acquisition...
Drunk Yoga founder and CEO Eli Walker tells Athletech News about her inspiration for founding the company, its consumer base, and more.
Sign Up to Our Newsletter
