Remedy Place’s Dr. Jonathan Leary on the Rise of At-Home Wellness
The founder of Remedy Place spoke with Athletech News about his newest venture, Remedy rooms, an upcoming line of at-home wellness products
Dr. Jonathan Leary created Remedy Place, a social wellness club, to curate a community of like-minded individuals who want to replace some of their social outings with self-care. Remedy Place, which started in California and recently expanded to New York City, distinguishes itself by promoting the concept of social self-care, which has traditionally been an individualized pursuit.
The social wellness club has been frequented by celebrities like Kim Kardashian, Kacey Musgraves and Shaun White. With offerings like ice baths, infrared saunas, lymphatic compression and Chinese medicine, Remedy Place promises, “You will always leave feeling better than when you walked in.”
Dr. Leary, who has a doctorate in Chiropractic Medicine and Alternative Medicine, uses his background in integrative medicine, psychology and holistic therapies to influence Remedy Place’s development. The club’s impact extends beyond its walls, as it provides wellness services at major events, partners with private clubs and hotels, and aims to educate alternative medicine doctors and health professionals about self-care and preventive care.
Despite Remedy Place’s success, Dr. Leary realized that many of his high-profile clients wanted Remedy Place’s offerings without leaving the privacy of their own homes. That inspired his upcoming new venture, Remedy rooms, a line of at-home wellness products designed to recreate the Remedy Place experience in people’s homes.
Dr. Leary spoke with Athletech News about the surging trend of at-home wellness technology, the evolving landscape of self-care and why Remedy Place’s new venture is launching at the perfect time for the industry.
Athletech News: Why is at-home wellness becoming so popular?
Dr. Jonathan Leary: Through the pandemic, at-home fitness became the biggest thing. It made sense why fitness had to be at home. But I do think that fitness, outside of the times when it has to be conveniently at home, is something that you should probably be out and about (while doing). Human connection is a major part of the healing process, and most people establish another community of people in their life through their gym.
But when it comes to self-care or major recovery activities, convenience is important. Most people don’t have access to self-care and recovery places like Remedy. Awareness of the space has drastically shifted, and people want to feel good. Being able to add that to homes is really important. For people with the means, convenience and maximizing every minute of the day is crucial.
We work with a lot of celebrities and high-profile people who either don’t have time or are too high-profile to come into Remedy every day. It’s nice to be able to do self-care in the comfort of your own home. That’s why we decided to create a Remedy line and collection that matches the high-level design of Remedy, partnering with top technology and enhancing it with our design. Now we’re able to offer it for homes or commercial places.
ATN: What products make up the new line?
JL: We have a hyperbaric chamber, a cold plunge, a sauna, a lymphatic massage device, an automatic foam roller called the Remedy Roller and cryotherapy.
ATN: How is this new venture an extension of Remedy’s mission?
JL: Our mission is to make people feel better through self-care and human connection. We’re making Remedy rooms, which is our mini version of Remedy for people’s homes. It’s not just about selling the technology; it’s about creating a space for routine and entertainment. People can have guests over and enjoy the Remedy room together, bonding over self-care. It’s a way to enhance relationships and make self-care a priority in people’s lives. It’s an extension of Remedy Place.
ATN: What challenges and opportunities do you foresee with Remedy rooms?
JL: In the short term, the demand is high, but there are limited products in the market. In terms of competitors, some products are not good or safe. Our biggest hurdle is making it more affordable while keeping it safe. Future competitors who prioritize business and margins over safety are a concern. We want to protect the industry and ensure credibility. The self-care industry is growing, and I believe it will be bigger than the fitness industry. If we can be the leading source of truth, provide real education, ensure safety protocols, and raise awareness, we can protect and legitimize the industry.
ATN: How are Remedy rooms set up in a home?
JL: We’ve sold some of the technology independently, but we’re now making plans to set up fully functional Remedy rooms. We’re working with developers to incorporate Remedy rooms into homes. We have the technology accounted for and ready to go, and we’re in the early stages of setting up Remedy rooms. People can choose to buy just the technology or opt for a full Remedy room with the design and plans for their contractor to set it up.
ATN: What’s contributing to the growth of the self-care industry in general?
JL: Awareness has shifted and people realize the importance of taking care of their bodies. Life is precious and self-care is crucial for overall well-being. The industry is just getting started and it has the potential to make a positive impact on people’s lives.