Meet Bhout, Boxing Bag With a Brain
The boxing bag with a brain is designed to feel like you're boxing (& hitting) a man. Over 70% Bhout club members are women.
Whoop Lowers Wearable Subscription Price; CEO Says Move Comes As Other Fitness Companies are ‘Going the Other Direction’ & Reveals Upcoming Features
Those who joined Whoop before the lower subscription prices announcement would be granted a 1-3 month extension based on the membership type.
A Hot Partnership: SweatHouz & Hyperice Team Up to Redefine the Wellness Experience
Sweathouz already offers a wellness experience that includes an infrared sauna, redlight therapy, hydromassage, and cold plunge.
Zwift Lays Off 15% of Workforce
Zwift conducted layoffs in 2022 as well. Sources suggested at the time that rougly 150 employees were let go.
Calculated in the Cloud: bodQR Provides Fitness Businesses with a Comprehensive View of Members
Fitness members to access a custom-branded bodQR web app for their club by either scanning a QR code or clicking a link on their phone.
Gymshark Appoints David Laid as Creative Director in an Effort to Restore its Lifting Roots
David Laid says Gymshark has strayed from its original roots and that he disagreed with many of the company's social media stances.
Orangetheory Says Life Changes in the Orange Zone in Latest Ad Campaign, Plans Expansion with 100 Studios
Orangetheory Fitness added 200 new studios even in the COVID-19 pandemic-ridden years of 2020, 2021, and 2022.
Virtuagym, Matrix Fitness Team Up to Launch Connected Strength Solution as Strength-based Workouts Gain Steam
The connected strength solution allows club members to track sets, reps, & weights between Matrix Fitness equipment & Virtuagym platform.
Inside the Earnings Call: Xponential Fitness Confirms Boutique Fitness is a ‘Must-Have;’ Shares Climb
Here is what CEO Anthony Geisler, President Sarah Luna, & CFO John Meloun said on the Xponential Fitness Q4 & FY 2022 earnings call.
Peloton Introduces @PelotonStudios for Existing Members, Offering Behind-the-Scenes Content
@PelotonStudios may either appease or tease Pelotoners experiencing FOMO for being unable to book classes in the in-person studios.
