Register for the ATN Innovation Summit on June 16-17 in NYC
The Event Fitness & Wellness Owners and Operators Can't Miss.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Carbon Performance is using its Charlotte opening as the launch point for a national push, with a Midwest and Southwest entry planned.
Anti-aging is becoming a franchise category as brands like 4Ever Young scale across the U.S., offering hormones, peptides and more.
Virgin Active is relaunching its Mayfair site in July as the brand's first U.K. social wellness club, part of a planned rollout of more such locations.
AI nutrition scale startup Qalzy raises $330K pre-seed after $241K in Kickstarter pre-orders, joining the rise of ambient home wellness tech.
Solidcore is tracking for 30 to 35 new fitness studio openings this year, powered by a successful real estate partnership with SiteRise
Dubai's boutique fitness operators are borrowing from luxury hospitality and seeing success, but Pilates is the exception.
Bathhouse has raised $35 million, led by Imaginary Ventures, with locations planned for LA, Chicago, Nashville and more in NY.
BODi has expanded its Shakeology line into Sprouts and The Vitamin Shoppe, marking the brand's first-ever retail partnership after dismantling its MLM model.
Function Health has acquired SuppCo, an independent testing platform that's called out supplement companies for failing label claims.
FIT House of Brands has launched a program to spur athletes into franchise ownership at F45 Training, FS8 and Vaura Pilates.
Sign Up to Our Newsletter