Applications Are Open: 2026 Power Player Awards
Early bird pricing ends August 14.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
The beat drops in Georgia as Fly Dance Fitness launches its first franchise location, with 8 more locations ready to pop and lock into place.
Therme Group is hoping to launch its first U.S. location in Dallas, an urban wellness destination with thermal baths, saunas and waterslides.
Hydrow's signature, immersive connected rowers will be placed in select Soho House clubs, joining other high-end brands.
Wellhub has acquired Urban Sports Club, growing its European presence and is expanding its Headspace partnership.
Pvolve expands its national footprint with 10 new studio leases, continuing momentum for the Jennifer Aniston–endorsed fitness brand.
With 62% of employees reporting burnout, Lifesum and Fiit launch a wellness solution to address mental health and lost productivity.
Athletic country club operator Life Time has unveiled Nourish, a drinkable greens product from its growing LTH supplement line.
GymNation has unveiled an in-gym hotel in Dubai with king-size beds, Netflix, and protein shakes, with bookings beginning next month.
Remedy Place is bringing its luxury social wellness club to Boston, featuring skyline views, wellness treatments and social connection.
The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.
Sign Up to Our Newsletter
