Applications Are Open: 2026 Power Player Awards
Early bird pricing ends August 14.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Camino Partners is expanding into longevity with investments in Barry’s, medical spas and more, moving beyond its CPG origins.
Sensei, a well-being brand founded by David Ellison and Dr. Agus, has launched a high-touch wellness experience at Zadún in Mexico.
Luxury wellness real estate is on the rise, with Velara at Playa Azul the latest to build a healthy living center in Costa Rica.
Gameday Health is opening a new clinic on the Upper East Side clinic, offering testosterone therapy and more.
23andMe's co-founder and CEO has resigned, positioning herself as a bidder for the company that has just filed for bankruptcy.
Trade My Stuff is redefining the resale market for used fitness equipment with full-service delivery and big savings.
Touch Grass is a new productivity hack that blocks your apps until you go outside—literally, curbing screen time and boosting connection.
Activewear brand Tala is opening its first retail store on London’s Carnaby Street this May, offering an immersive shopping experience.
The U.S. Army debuts "All You," a YouTube series for youth with tips on fitness, mental health, nutrition, sleep and spiritual wellness.
Perspire Sauna Studio is expanding in Texas, bringing its full-spectrum infrared and red-light sauna therapy to McKinney, Frisco and Prosper.
Sign Up to Our Newsletter