Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Model and entrepreneur Ashley Graham has been crowned supplement and gummy brand Olly's new brand ambassador.
CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.
Shed has launched Clear Protein Hydration, tackling two concerns of the health-minded: hydration and protein.
Barre3 continues to grow, acquiring 11 Studio Barre studios in several states that will be converted under its banner.
Wellbuilt Ventures has unveiled a no-code solution for fitness businesses of all sizes to boost revenue and engagement.
Epicore has secured $26 million in a Series B for its sweat-teach wearable brand to advance its platform and expand.
Three boutique fitness brands under United Fitness are closing London-area studios as part of a five-year strategic growth plan.
Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
US Sports Camps is highlighting inspirational stories through the end of March as women's sports gets an influx of interest.
Chuze Fitness is opening a new gym this year in Riverside, California, and is planning to enter new markets.
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